Illustrated campaign for the rebranding of BPCE Life, created to visually embody the identity and values of Groupe BPCE.

Through a contemporary and accessible illustrative language, the project translates the group’s commitment to trust in the future, protection and long-term support, placing people and their life journeys at the center of the narrative.

The imagery reflects the cooperative nature of the French banking group, expressing ideas of stability, proximity and collective strength, while reinforcing BPCE Life’s role as a reliable partner at every stage of life.